Diagnostic and Interventional Cardiology (DAIC) Applies For BPA Business Publication Membership
July 31, 2012 – Diagnostic and Interventional Cardiology (DAIC) has applied for business publication membership in BPA Worldwide, which will track DAIC's circulation. The tracking includes business/distribution, demographics and geographic coverage. The magazine will have 12 months to complete its initial circulation audit.
The magazine is published by Scranton Gillette Communications in Arlington Heights, Ill.
“The strong growth of DAIC has made it a perfect time to apply for membership with BPA Worldwide,” said Publisher Sean Reilly. “Our firm commitment to our recipients and advertisers will be enhanced by our future membership in BPA.”
“We are pleased that DAIC has applied for membership in BPA Worldwide,” said BPA president and CEO Glenn Hansen. “We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication’s effectiveness in serving its market.”
BPA Worldwide is a not-for-profit organization with the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization conducts more than 2,600 audits for media brands in print, online/digital and live events.