Interventional Cardiology Device Markets to Grow in Pakistan, Saudi Arabia, South Africa, Turkey

Large International Competitors Best Positioned to Benefit from Developing Regulations in These Countries, According to Millennium Research Group


March 15, 2012

March 15, 2012 — According to Millennium Research Group (MRG) the interventional cardiology (IC) market in Pakistan, Saudi Arabia, South Africa and Turkey will reach a value of more than $460 million by 2016.

The IC markets of Turkey and Saudi Arabia are growing rapidly as a result of increasingly aging populations, expanding economies, and a positive regulatory milieu. Pakistan and South Africa both suffer from regulatory uncertainty, poor reimbursement and healthcare inaccessibility in rural areas, and will grow more slowly. Over the next few years, developing regulatory processes in these countries will clarify the competitive landscape and favor large international competitors.

Historically, all of these countries have used European Union CE marking or United States Food and Drug Administration (FDA) medical device approval in lieu of their own medical device regulation, but each is developing its own regulatory process, with adoption more advanced in Turkey and Saudi Arabia.

Until recently Pakistan had no established medical device regulatory system. Devices approved in their country of origin could be freely imported. A domestic regulatory scheme was proposed in 2011, but recent changes in administration have left the process in flux. Poor reimbursement in Pakistan means that most costs are out-of-pocket, leading to a strong demand for cheap or smuggled devices from illicit manufacturers.

“Low regulatory barriers to entry have made these national markets attractive to smaller competitors,” said MRG analyst Mirel Giugaru. “In Pakistan, particularly, all regulatory costs had already been paid in the country of origin, so it was relatively easy to realize additional revenues. But as regulations become more stringent, the marginal cost of complying can go up significantly, which favors larger companies, who are better able to absorb these expenses. It will also reduce competition from smuggled medical devices, and less-expensive devices from smaller, less-regulated manufacturers. As a result, there is a strong possibility that the dominant international companies, Medtronic, Boston Scientific and Abbott Vascular, will be increasing their share in all of these countries.”

Millennium Research Group’s "Middle Eastern and South African Markets for Interventional Cardiology 2012" report includes procedure, unit, average selling price and revenue information, along with market drivers and limiters and competitive landscape for coronary stents, percutaneous transluminal coronary angioplasty (PTCA) balloon catheters, and IC accessory devices in Pakistan, Saudi Arabia, South Africa and Turkey.

For more information: