Signalife Fine Tunes Distribution Strategy
April 17, 2007 — Signalife has announced it has hired a new distribution organization for its Fidelity 100 product line. The group consists of independent distributor reps for cardiac rhythm management products (ICDs and pacemakers).
The initial focus will be the Southern region from North Carolina to Texas, but additional representation is already under consideration in other areas of the country. The initial number of sales representatives will start at 25 and may increase to 50 before year-end.
"This is a very exciting development for Signalife as the independent representatives are experienced and understand the significance of our technology and product. They have existing relationships with physicians and hospitals that mirror the desired call points for our company. We are pleased to complete phase one of this distribution channel, and look forward to results created by a professional sales force within the industry," stated Pamela Bunes, CEO of Signalife, Inc.