News | Patient Engagement | April 26, 2018

American Heart Association Launches Health Motivation Platform for Personalized Cardiovascular Care

Digital program personalizes cardiovascular condition management with tailored engagement initiatives based on psychographic modeling

American Heart Association Launches Health Motivation Platform for Personalized Cardiovascular Care

April 26, 2018 — Patients battling cardiovascular diseases, and even people hoping to prevent heart disease and stroke, now have easy digital access to CarePlans that appeal directly to their individual motivations. The American Heart Association (AHA) and PatientBond, a cloud-based platform for digital patient engagement, are releasing a jointly created solution called AHA’s Health Motivation Platform. The platform uses PatientBond’s proprietary psychographic segmentation model to influence user behaviors based on their intrinsic motivations.

The Health Motivation Platform is a suite of digital solutions designed to improve cardiovascular health across multiple conditions. This product combines the AHA’s science-based CarePlans and health content with PatientBond’s proprietary psychographic segmentation and digital engagement applications to drive desired behavior change through a variety of digital communication channels — emails, text messages, Interactive Voice Response calls and in-app content. The user’s experience is then personalized by appealing to their health-related motivations, and that in turn compels the user to take action.

“The American Heart Association is dedicated to reducing deaths from cardiovascular diseases stroke and, to that end, we are dedicated to publishing scientific statements and guidelines that are the foundation of evidence-based care,” said Patrick Wayte, senior vice president, American Heart Association, Center for Health Technology & Innovation. “With this initiative we are working essentially to translate this science into increasingly actionable intelligence that motivates consumers, particularly patients, to use the best of what the Association knows about heart disease and stroke.”

AHA’s Health Motivation Platform digital solutions include:

  • Condition Management Program: a patient engagement program designed to manage cardiovascular-related conditions as a supplement to provider’s care. The program is a 12-month modular approach to care management initially focusing on heart failure, hypertension, atrial fibrillation, high blood pressure and stroke. Each condition-specific program will include a combination of assessments, goals and action plans, as well as educational content tailored to the unique needs of each patient. Future offerings will include cardiac rehabilitation, coronary artery bypass graft (CABG), acute myocardial infarction (AMI), peripheral artery disease (PAD), diabetes and other related conditions.
  • Health Enhancement Program: an engagement program aimed at managing and improving general population wellness and prevention of cardiovascular disease. The program includes a variety of rich media content designed to create a dynamic, patient-focused engagement experience. The length of the program is designed to be flexible and determined by user needs.
  • Readmissions Reduction Program: a discharge management solution focused on reducing hospital readmissions for cardiovascular conditions. The program leverages the AHA’s evidence-based CarePlans and psychographic modeling to provide patient-specific guidance and educational content in a post-acute setting. The length of the program is designed to be flexible and include a 30 to 90-day post-acute period, depending on user needs.

The American Heart Association’s Center for Health Technology and Innovation (CHTI) and PatientBond are working together to bring this innovative program to market.

For more information:


Related Content

Seamless Interoperability – Fact or Fiction? This webinar will show how Nemours Children’s Health System adoption of ScImage’s PICOM365 Enterprise PACS  improved workflow.
Sponsored Content | Webinar | Information Technology | January 17, 2019
This ScImage-sponsored ITN/DAIC webinar will be held at 2 p.m. Eastern time, Wednesday, Feb. 6, 2019.  
Digital mHealth advances like wearable heart monitors, use of smartphone apps and artificial intelligence will reshape the standard of care in the coming years according to three recent JACC articles.

Digital mHealth advances like wearable heart monitors, smartphone apps and artificial intelligence will reshape the standard of care in the coming years according to three recent JACC articles.

Feature | Information Technology | June 05, 2018
June 5, 2018 — The future of cardiovascular care will be transformed by advances in artificial intelligence, digital
Lumedx Demonstrates Advanced Analytics at HIMSS18
News | Information Technology | February 20, 2018
February 20, 2018 – LUMEDX Corporation, a top cardiovascular data intelligence company, will show off the latest in a
ACC Unveils Innovation Roadmap for Future of Healthcare Delivery, the future of cardiology.
News | Information Technology | January 09, 2018
In a new health policy statement, the American College of Cardiology (ACC) identifies how to best support healthcare...
Nuance Restores Service to Majority of eScription Clients Following Malware Incident
News | Information Technology | July 28, 2017
Nuance Communications Inc. provided an update on its restoration process following the previously reported June 27,...
News | Information Technology | May 11, 2017
McKesson Imaging & Workflow Solutions, an industry leader in providing healthcare IT and imaging solutions, is...
ECRI Institute, top 10 patient safety concerns, 2017 report, information technology, healthcare
News | Information Technology | March 24, 2017
Safe implementation of new technologies and therapies accompany classic patient safety challenges on ECRI Institute's “...
Frost & Sullivan, Healthcare Industry Outlook 2017 analysis, information technology, healthcare IT
News | Information Technology | March 08, 2017
Despite global political uncertainties and a sluggish economic outlook for 2017, the global healthcare industry is set...
Mercy, HIMSS 2017, Enterprise Davies Award, health information technology
News | Information Technology | February 21, 2017
Mercy, the fifth largest Catholic healthcare system in the nation, was named a 2016 Healthcare Information and...
Frost & Sullivan, 18 technologies, growth opportunities, global healthcare, information technology, 2025
News | Information Technology | January 16, 2017
Frost & Sullivan has released a new report, “Vision 2025 – Future of Healthcare,” part of the company’s Advanced...
Overlay Init