Feature | May 19, 2009| Frost & Sullivan

An Introduction to Advanced Visualization Systems

An advanced visualization of a heart created from a CT imaging study. Photo courtesy of Vital Images.

Since reimbursement codes for 3D/4D post-processing came into effect in 2007, advanced visualization is ready for widespread adoption in the U.S.

Cardiovascular Imaging Drives Growth
Mirroring the evolution of CT and MR solutions within the cardiology segment, the advanced visualization market owes the main part of its recent growth to the cardiovascular imaging markets such as computed tomography angiography (CTA). Other clinical areas such as molecular imaging using PET/CT are also promising. The clinical areas that medical imaging providers are capitalizing on are also the main areas served by advanced visualization technology.

Two Tiers of Competition
The advanced visualization industry remains divided in two tiers of competition, including independent vendors and modality OEMs/PACS vendors, who have been fueling the in-house development of 3D imaging and clinical applications for CT and MR imaging.

Market revenues continue to be divided almost equally between the two competitive tiers, with modality and PACS vendors taking advantage of easier access to the market, and independent vendors competing on technology and quality. However, the modality vendors who have traditionally sold stand-alone advanced visualization workstations tied to their CT and MR scanners are incorporating more of this functionality into their PACS platform, and similarly the general PACS industry is continually enhancing the 3D/4D capabilities of their systems beyond basic maximum intensity projection (MIP) and multi-planar reconstruction (MPR).

Enterprise Wide Deployment Drives Industry
The server-client technology that independent vendors pioneered a few years ago is becoming the de facto standard for advanced visualization, allowing access to the functionality outside the confines of the radiology reading room by clinicians other than radiologists.

Accordingly, purchasing models more flexible than the traditional seat licensing model, such as floating and unlimited licenses, are growing more popular in the marketplace, mirroring the evolution of PACS that took place during the early 2000s. The only two viable future scenarios for advanced visualization solutions are therefore either PACS integration or dedicated advanced visualization solutions deployed on enterprise servers. This clear direction undertaken by the advanced visualization market is dictating the competitive dynamics in the industry, such as marketing and R&D partnerships with PACS vendors.

Related Content

Videos | 3-D Printing| November 17, 2017
Dee Dee Wang, M.D., Director, Structural Heart Imaging at Henry Ford Hospital, Detroit, explains how her center uses
Webinar | November 17, 2017
The CME webinar “Innovation and Success in 3D-inspired Development of the Business and Clinical Practice,” will take
German Hospital Plans Life-Saving Vascular Surgeries With 3-D Printing

Transparent Stratasys 3-D-printed model of a patient-specific aortic arch, used by the University Hospital Mainz to practice complex endovascular surgeries. Photo courtesy of Business Wire.

News | 3-D Printing| November 16, 2017
Stratasys Ltd. announced that surgeons at the University of Mainz Cardiothoracic and Vascular Surgery Department in...
Arterys Completes Series B to Accelerate Product Commercialization
News | Advanced Visualization| November 15, 2017
Arterys Inc. announced the close of its $30M Series B financing round. The investment was led by Temasek, with...
TeraRecon Introduces 175-Plus New Features in iNtuition 4.4.13
Technology | Advanced Visualization| November 06, 2017
November 6, 2017 — TeraRecton announced the launch of version 4.4.13 of its iNtuition...
Analytics 4 Life Presents Clinical Data on Machine-Learned Cardiac Imaging Technology at TCT 2017
News | Cardiac Diagnostics| November 01, 2017
Analytics 4 Life announced it will be presenting new clinical data on the company's ongoing Coronary Artery Disease...
TeraRecon Enhances Speed, Clinical Capabilities With Latest iNtuition Release
Technology | Advanced Visualization| October 25, 2017
October 25, 2017 — TeraRecon announced the release of version 4.4.13 of their iNtuition software, bringing over 175 n
Analytics 4 Life Raises $25 Million for AI-Backed Cardiac Imaging Technology
News | Advanced Visualization| October 20, 2017
October 20, 2017 — Digital health company Analytics 4 Life announced it has completed a $25 million Series B financin
Dee Dee Wang runs Henry Ford Hospital's 3D printing lab for its complex structural heart cardiology program.

Dee Dee Wang, M.D., runs Henry Ford Hospital's 3-D printing lab that supports its complex structural heart program.

Feature | 3-D Printing| October 13, 2017 | Dave Fornell
Three-dimensional (3-D) printed anatomic models created from a patient’s computed tomography (CT), magnetic resonance...
Fujitsu VR Heart Simulator Viewer Features in University of Tokyo Lecture

Stereoscopic view with a heart viewer. Image courtesy of Fujitsu.

News | Simulators| September 21, 2017
September 21, 2017 — Fujitsu announced that the University of Tokyo recently used...
Overlay Init