News | Cardiovascular Business | April 05, 2018

DAIC Wins 2017 Jesse H. Neal Award for Best Use of Social Media

Publication used social media to generate more than 130,000 pageviews on the DAIC site in 2017

DAIC Editor Dave Fornell displays the 2018 Neal Award for Best Use of Social Media

April 5, 2018 — DAIC received the 2017 Jesse H. Neal Award for Best Use of Social Media at the Neal Awards luncheon Thursday in New York City. The award was in recognition of DAIC’s extensive social media campaign in cardiology in 2017. The enhanced social media campaign helped DAIC set a record with 1.4 million pageviews in 2017.

The Jesse H. Neal Award, bestowed annually by the Software & Information Industry Association, is recognized as the “Pulitzer Prize of the business press.” Established in 1955, the awards are named after ABM’s first managing director, who promoted the business press throughout his life. Winners are selected for exhibiting journalistic enterprise, service to the industry and editorial craftsmanship.

DAIC's social media efforts went into high gear in 2016, and the publication reached 1 million pageviews for the year for the first time in November 2016. In 2017, the 1.4 million pageviews were achieved with more than 130,000 pageviews coming from social media alone. Conference coverage on social media reached more than 100,000 unique readers for the year.

“We have worked really hard to significantly boost our readership reach with social media,” said DAIC Editor Dave Fornell. “On Facebook, we are rapidly becoming one of the top information sources for cardiology news.”

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