News | Cardiovascular Business | August 31, 2018

GlobalData: Amazon Poised to Make Huge Strides in Healthcare

Internet retail giant’s business model, platform and AI interface have potential to streamline healthcare in the U.S.

GlobalData: Amazon Poised to Make Huge Strides in Healthcare

August 31, 2018 — A new report from data and analytics company GlobalData suggests that Amazon is poised to make huge strides in healthcare as the Internet retail giant prepares to enter a new market. The report highlights a business model that facilitates easier connectivity between providers and patients, a powerful online platform and its artificial intelligence (AI) interface, Alexa.

In 2016, the U.S. spent $3.3 trillion or $10,348 per person for healthcare. Even though healthcare spending in the U.S. accounted for 17.9 percent, the largest portion of GDP for healthcare spending for a country in the world, patient outcomes are not as positive as they ought to be.

Pavan Kottamasu, senior pharma analyst at GlobalData, said, “In a country like the U.S., where the economic foundation lies in capitalism, difficulties arise in unifying healthcare delivery practices across the country. With a wide variety of private insurance companies and federal medical spending programs, the U.S. has an extremely complicated network of connecting patients with providers.

“A solution could be to move toward universal healthcare in countries such as Australia, Canada, Japan, Sweden, Switzerland and the U.K., so that all patients would have adequate healthcare coverage and access to medical attention. However, that would mean dissolving multibillion-dollar private insurance companies, an idea that would not go well with the companies themselves, and the pharmaceutical, healthcare and business companies in which they are deeply vested,” said Kottamasu

The currently acceptable solution is for companies to figure out ways to navigate the complex U.S. healthcare system so that it is easier to connect providers with patients. In addition, outcomes could be significantly better if patients had more frequent access to healthcare providers and were better educated on healthier lifestyles. By focusing on preventative measures, patients would benefit in the long run and minimize risk of obtaining chronic diseases.

Of late, Amazon has been warming up to enter into the crowded healthcare space with a series of ventures, acquisitions and product developments. In January 2018, it announced that it would collaborate with Berkshire Hathaway and JPMorgan to launch a healthcare company for their 1.2 million combined employees in the U.S. Ideally, it is hoped that through this venture, the overall cost of care would decrease while improving health outcomes.

In February, the company unveiled an exclusive over-the-counter healthcare product line — Basic Care. Besides poaching employees from CVS Health, Express Scripts and UnitedHealth Group over a one-and-half year period, the e-commerce giant hired over 20 staff with experience in healthcare or pharmaceutical industries in March this year. In the same month, it was granted a new patent by the U.S. Patent and Trademark Office for a delivery drone that can respond to human gestures. In June, the company agreed to acquire U.S.-based online pharmacy PillPack for nearly $1 billion.

Kottamasu concluded, “Amazon has already successfully shown the world that it can deliver products to consumers at an extremely fast rate and now has the potential to make huge strides in reducing wasteful spending in chronic disease management, over-utilization of primary care and pharmaceuticals.”

For more information: www.globaldata.com

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