May 10, 2019 — Diagnostic and Interventional Cardiology (DAIC) earned a Bronze Award at the 2019 National Azbee Awards of Excellence in the Social Media Presence category for reaching more than 100,000 people every month on social media in 2018.
DAIC achieved a record of more than 321,000 unique readers reached on Facebook alone with its coverage the week of the 2018 Transcatheter Cardiovascular Therapeutics (TCT) conference last September. DAIC also had 178,400 video views on Facebook the week of TCT for short videos showing new technologies. Analytics from these videos and posts also show the biggest areas of reader interest, which help direct DAIC's focus in blogs and articles written after conferences.
"It’s great to be recognized for a new approach in journalism, leveraging social media to enable real-time new posts," said DAIC Editor Dave Fornell. "We realized we spent a lot of time in the press room at conferences processing press releases and writing articles, rather than spending more time attending seminars, meeting with key thought leaders or seeing new technologies on the expo floor. We now spend the conferences collecting information and posting photos, short videos and brief notes on social media first, and then post-processing deeper articles after the conference. This approach helped us reach 1.7 million people on social media in 2018 just during the weeks we covered medical conferences."
The Azbee National Bronze was the latest of several recognitions of DAIC’s social media efforts in 2019. In addition to a Silver for Social Media Presence in the 2019 Upper Midwest Regional Azbee Awards, DAIC was also named the winner of the 2018 Jesse H. Neal Award for Best Use of Social Media. The Neal Awards are recognized as the “Pulitzer Prize of the business press.” DAIC was also named a Finalist for the Neals in Best Use of Social Media in 2017. Fornell also was named a Neals finalist in the Best Range of Work by a Single Author category for his use of social media reporting from TCT 2018.
The Azbee Awards of Excellence, bestowed annually by the American Society of Business Publication Editors (ASBPE), recognize the best editorial, online content and design in business-to-business (B2B) media. This year, according to ASBPE, more than 1,100 entries were received and 89 experienced B2B editors and designers judged the 68 categories of entries.
DAIC's print magazine reaches more than 25,000 healthcare professionals in cardiology, interventional cardiology and cath labs across the United States. Its website now has more than 2 million pageviews per year. These influential buying team members rely on DAIC's award-winning editorial content and comparison charts as a unique research tool for specifying, recommending and approving technology/device purchases.