January 14, 2020 — Park Ridge, N.J.-based publisher Wainscot Media has acquired Diagnostic and Interventional Cardiology (DAIC) and Imaging Technology News (ITN) from Scranton Gillette Communications of Arlington Heights, Ill.
DAIC serves cardiologists and cardiac cath lab personnel. ITN serves healthcare professionals in the fields of radiology, radiation oncology, women’s health and nuclear medicine.
Reporting on news, product information and technological innovations, ITN and DAIC are known for their unique and extensive comparison charts, which provide information required by clinicians and administrators to make informed purchasing decisions.
“We’re impressed by the recent growth trajectories of these brands,” said Mark Dowden, CEO of Wainscot. “Both ITN and DAIC have become increasingly influential in their fields, and that’s a credit to the publisher’s embrace of digital opportunities. Dedication to audience engagement has produced market-leading growth in website traffic, and a focus on analytics is yielding audience insights that help to match buyers and sellers.
“The deal is a natural outgrowth of our medical publishing heritage,” continued Dowden, referring to Dowden Health Media, the predecessor company to Wainscot, which specialized in medical journals and continuing medical education. The acquisition expands Wainscot’s portfolio of more than 50 publications, which range from healthy living and luxury lifestyle titles to city and regional magazines.
“This is a very exciting time for our brands and our team,” said Diane Vojcanin, vice president and group publisher, who joins Wainscot from Scranton Gillette. “This acquisition provides ITN and DAIC with even greater access to medical facilities and their professionals, expanding the opportunity to offer compelling content and unique marketing opportunities to our audiences and advertisers.”
Wainscot said existing team members at both ITN and DAIC will remain based in the Chicago area.